Executive Team

  • Dave Ross Chief Executive Officer

  • Carrie Beaudoin Vice President of Production

  • Richard Bootes President, Product Strategy and Development

  • Nancy Greenwald President, Sponsorship Sales

  • Andy Johnson Vice President, Operations

  • Jim Lyons Chief Technology Officer, Network and Broadcast Operations

  • Nicole Stratford VP, Point of Care and Consumer Health

  • Deb Yach Vice President, Finance

Dave Ross Chief Executive Officer

As CEO with over 28 years of health care industry experience, Dave has been leading The Wellness Network since 2010. Currently, Dave is focused on new growth initiatives, partnerships, and acquisitions with a personal and professional passion for leveraging educational media and information technologies to engage people to improve the patient experience and health outcomes.

Dave spent 21 years with GE Healthcare and NBC in operational leadership and business development roles. Dave launched the Patient Channel as a partnership between GE Healthcare and NBC in 2002, and then combined the teams, platforms and operations of the Patient Channel and the Newborn Channel as VP, Hospital Business for NBC’s Digital Health Networks in 2008. Dave helped GE divest the Wellness Network in 2010, and subsequently oversaw steady organic growth and expansion of The Wellness Network's team and customer base with new products and services.

Prior to becoming a health care executive, Dave helped launch private satellite networks, produced award-winning corporate television videos and broadcasts, worked as a commercial television producer, reporter and photojournalist for NBC and CBS television stations, and operated his own business television production business.

Dave graduated from Marquette University in 1983.

Carrie Beaudoin Vice President of Production

As Vice President of Production, Carrie is responsible for the planning, coordination and production of patient education programming. Carrie has over 20 years of video producing and writing experience with over 10 years focused specifically on health and patient education. Managing both internal and external production, Carrie is responsible for the creation of video content that educates, empowers, and engages viewers across multiple delivery platforms and at all stages of care. Before working as a Producer in health education, Carrie freelanced in the Toronto television market and has worked for various companies including Discovery Communications, Marble Media, and the Toronto Blue Jays.

Carrie received her MA with a focus in Television, Radio, and Film from Syracuse University.

Richard Bootes President, Product Strategy and Development

As President of Product Strategy and Development, Richard is responsible for driving results through innovation and technology and oversees the Technical Development Team. His career-spanning passion for patient empowerment has led to over 20 years of experience creating industry leading education, communication, and confidence building engagement solutions. Recognized as an industry innovator, he delivered presentations on the benefits of AI in patient healthcare at the 2018 Beryl Patient Experience Conference, the 2018 Cleveland Clinic Patient Experience Summit, and the 2018 North Carolina Technology Association ‘State of Technology’ Conference.

Richard received his BS in Computer Science from Florida International University.

Nancy Greenwald President, Sponsorship Sales

Nancy Greenwald joined The Wellness Network in 2016 as VP, Sponsorship Sales. Nancy is responsible for strengthening the advertising sales team and growing revenue across all of the network channels and platforms.  Prior to joining The Wellness Network, Nancy served as Vice President, Publishing Director for the American Diabetes Association. While with the ADA, Nancy was responsible for growing revenue across all communication platforms on the consumer and professional side of the association. Prior to her time at ADA, she spent more than a decade at Hearst Media overseeing the DTC advertising arena.

Andy Johnson Vice President, Operations

As Vice President of Operations, Andy oversees multiple cross-functional teams, including video deployment & distribution, software implementation & technical support, and corporate information technologies. These teams focus on supporting internal and external business needs by developing and managing efficient tools and processes that promote customer success, satisfaction and retention, along with a high level of product and software quality. Andy is actively involved in product and strategic planning, along with leadership development.

Andy has been with The Wellness Network for over 15 years and he received his B.B.A at the University of Wisconsin-Eau Claire.

Jim Lyons Chief Technology Officer, Network and Broadcast Operations

As Chief Technology Officer, Jim is responsible for the Wellness Network’s Technical and Platform Support Operations. Jim’s technical career spans over 25 years in the areas of broadcast, media, and satellite & terrestrial network engineering, including technology architecture for NBC and FOX. Jim was involved with the launch of the Patient Channel (2002), integration of the Newborn Channel (2004) and the new digital signage platform for The Wellness Network (2012). Jim’s experience includes roles at COMSAT, Ascent Media, DataPath/Rockwell Collins, and Hawaii Pacific Teleport.

Nicole Stratford VP, Point of Care and Consumer Health

As Vice President of Point of Care and Consumer Health, Nicole leads both our point of care marketing and consumer health operations. Before joining The Wellness Network through acquisition, Nicole was the Director of Marketing at Bundoo, where she developed strategies to support both B2C and B2B business models. Prior to Bundoo, she launched and executed strategic business initiatives for Fortune 500 companies, including JPMorgan Chase and Ameriprise Financial. Nicole spent six years on the Board of Directors for FLIPANY, a health and wellness non-profit. She holds an MBA from the University of Florida and a B.S. in Business Administration from Northeastern University.

Deb Yach Vice President, Finance

As Vice President of Finance, Deb leads our Finance team and oversees the preparation of the financial statements and month-end close process.  She is also responsible for the preparation of financial forecasts and budgets, as well as analyzing the variances between actual and expected performance.  Prior to joining The Wellness Network in 2017, Deb spent 13 years working in the Finance Department of The Boelter Companies.  Deb earned her master’s degree in business administration from Lakeland College in 2011 and is a Certified Public Accountant.