Patient education aims to activate patients to choose healthier behaviors, resulting in better outcomes and improved quality of life. Reaching this goal, however, means involving patients in their own care decisions and empowering them with information so they can make grounded decisions about their own care. In turn, this means offering patient education that effectively reaches adult learners no matter what their preferred learning style or their condition.
At different points of care, various approaches may be needed to get the same message across. For example, a patient in the hospital dealing with an initial diagnosis may have a different readiness to learn and process information than a person who has been living with diabetes for a year.
Clinicians respond to this challenge in several ways. The most obvious is by asking patients how they prefer to learn. For example, do they prefer reading a text piece or watching a video? What kind of video works best? How much information can they take in, and what is their grasp of basic health concepts? Do they prefer interactive education? Motivational interviewing helps clinicians discover the patient’s level of readiness to change and determine if the patient possesses the confidence, knowledge, and skills to make a change.1
Including the patient’s family in the education process also helps strengthen core messages. A family member may be better positioned to understand the information at that specific point of care.
Having different types of educational resources is crucial because it provides more avenues for clinicians to reach patients. Our library of text and video assets offers various types of patient education, including multiple formats of video education and print pieces. By its very nature, video is multi-sensory and provides a platform to showcase real patients reflecting diverse patient populations. Our videos feature a diverse group of real patients and their families, so your patients will be able to relate to the stories and information presented. Additionally, we offer a range of education tools, including health checklists with a specific call to action, today’s health tips, quizzes, and health minutes. What we are best known for is our patient-centric education that showcases real patients to share their stories. View a sampling of our video types here.
Our short, engaging videos reinforce important health messages to the same patients at different times along the care continuum. This promotes healthier choices in day-to-day decisions and goes a long way toward helping patients practice good self-care. The more involved patients are in their care, including making well-informed decisions,2 their greater their health literacy and quality of life.