October is SIDS Awareness Month

According to the Centers for Disease Control and Prevention, approximately 1,500 infants lose their lives to Sudden Infant Death Syndrome (SIDS) each year. SIDS is the leading cause of death of babies in their first year of life.

iStock_000002421178MediumEducating parents on the importance of a safe sleep environment is a key tactic in reducing SIDS deaths, and the American Academy of Pediatrics safe sleep recommendations call on all healthcare professionals in maternity and NICU environments to be educated on safe infant sleep in order to model safe habits for parents before discharge. With heightened focus on SIDS awareness, now is an opportune time to work with your staff to ensure they are current on best practices in SIDS prevention education.

Some resources to aid in your efforts include:

The Newborn Channel offers new parents hours of informative and engaging video programming on safe infant sleep practices, breastfeeding, and immunizations – all factors known to lower the risk of SIDS. New in 2016, the Channel will be introducing more programming to support safe sleep, including videos on safe swaddling, rooming in, and awareness of positional asphyxia.

In addition to providing this valuable information during the hospital stay, this key programming is also available to parents after they leave the hospital and can be accessed via any internet-enabled device. For more information, contact our customer care team.