Point-of-Care Digital Advertising

You know digital advertising, but is digital part of your hospital point-of-care advertising strategy? The Wellness Network offers expansive reach and exclusive access — from more than 500,000 healthcare professionals across 2,000 hospitals to over 12 million patients and caregivers in hospitals each year.

We are committed to helping you reach patients when and where they need it most, and allow you an unparalleled opportunity to target your audience by age or condition.

In our hospitals, healthcare providers recommend digital health content during the patient’s hospital stay and at discharge. Patients are taken to recommended learnings where they can watch prescribed videos and explore all the videos and information that pertain to their condition.

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What Are the Benefits?

Advertising around our digital health education content to engage patients during their hospital visits and post-discharge yields powerful results.

According to The Wellness Network’s “The Power of Patient Education Leveraged in Digital Health Solutions” survey:

  • 92% of viewers acted on the information suggested in our programming
  • 90% of patients are open to learning about how to improve their health
  • 87% of patients are likely to purchase a product after seeing an ad for it in the hospital

Our Digital Solutions

Digital display

Pre-roll video ads

Surveys

Branded education videos

Branded Digital Topic Center

Want to own a therapeutic area of content? Our digital topic center allows you to support a health topic where your target audience is prescribed education.

  • 100% share-of-voice digital display ads
  • Exclusivity on a therapeutic area
  • Branded brochures and videos

In the Digital Topic Center, The Wellness Network can also create custom content for your brand.

Post-Discharge

Post-discharge advertising is an effective way to continue educating your target patients at home. You can teach them how to manage their condition prior to their post-surgery doctor’s appointment.

With our digital capabilities, you have the ability to keep your brand top-of-mind either in the hospital or after discharge.

“The educational tools we offer patients are also invaluable for brands seeking to reach those patients at a critical point in their personal health journey. Aligning your brand’s messaging with trusted in-hospital education only adds credibility.”

NANCY GREENWALD,
President of Sponsorship Sales at The Wellness Network

Expand Your Digital Reach With The Wellness Network

With our digital solutions, you can deliver the right ad message at the right time in the patient’s journey and grow your audience reach vastly through our trusted hospital point of care and digital advertising platforms.

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