Case Study: Willis-Knighton Health System Custom TV Network Improves Patient Education

By |2018-03-09T04:47:54+00:00August 14th, 2017|


A better-educated patient is a more engaged patient, and that may lead to a quicker recovery, reduced length of stay and higher patient satisfaction.

A strong commitment to the power of education is one of the core principles behind Willis-Knighton’s creation of WKTV, an internal patient education channel broadcast directly into patient rooms and waiting areas throughout all five facilities in their health system.

Willis-Knighton opted for a customized approach and created Willis Knighton TV. WKTV is a branded channel specific to their offerings and patient population needs. It ensures they connect with and communicate to patients clearly, often and consistently with customized messaging, such as:
Willis Knighton

  • Instructions for patients requiring a pain pump.
  • Support for patients recovering from surgery.
  • Reinforcement of cardiac rehabilitation programs.
  • Use of actual staff clinicians as on-air talent to drive patient familiarity and confidence.
  • Drive awareness of “Condition H”, and instruct patients what to do if they feel they’re not receiving the level of care expected.
  • Custom 48-hour program rotation based on average 2-3 day length of stay to ensure the majority of patients can view programs considered most important.
  • External access to educational programs via the system’s website.

 

According to Darrell Rebouche, the visual arts coordinator in the Marketing Department, Willis-Knighton’s customized education solution, WKTV, seamlessly integrates locally produced programming with content from The Wellness Network library to reduce hospital-acquired infections, increase patient safety and improve patient satisfaction.

The end-result directly ties to one of their core education values: A better-educated patient is a more engaged patient, and that may lead to a quicker recovery, reduced length of stay and higher patient satisfaction.


Willis-Knighton Health System is a not-for-profit health system and the largest healthcare provider in northwest Louisiana, with four acute care hospitals and one rehabilitation hospital.

  • Acute Licensed Beds: 936
  • Clinic and Outpatient Locations: 144
  • Employees: 7,500
  • Physicians: 1,000
  • Inpatient Admissions: 57,255
  • Surgeries: 29,470
  • Emergency / Urgent Care Visits: 254,862
  • Births: 3,565 1 of